Nicholas Kristock
Nicholas Kristock is a social entrepreneur, speaker, mentor and consultant. In 2015 Nicholas started Fleece & Thank You, a children’s charity, that delivers colorful fleece blankets with messages of support to kids in the hospital. In 2018 he co-founded KindKatch, a mobile application that empowers nonprofits to engage with their donors through personal video messages.
The Problem
Nicholas was investing so much time into his businesses that he began neglecting his personal brand. He didn’t realize how lifting one could potentially lift the others. Our challenge was to create a platform that Nicholas could promote in confidence and that would represent his personal brand appropriately.
The primary business needs we defined were:
- Highlight the different types of engagements Nicholas is available for
- Build his personal brand and increase engagement inquiries
Our Solution
We re-designed the current kristock.com website to put Nicholas front and center. We showcase the various organizations he has partnered with, and include testimonials from previous engagements.
Each engagement type is now broken out into individual pages, each including prominent calls-to-action. This being his personal website, we prioritized links to his social media accounts at a higher level than normal. His new website, like all others I launch, is mobile responsive. This means that it's designed to be displayed beautifully on all screens, from smartphones to large desktops.
I worked with Cam to revamp and simplify my personal speaking and consulting website. I was investing so much time into my businesses that I neglected to put time into my personal brand, not realizing how lifting one could lift the other. I needed a website that told my story better and featured the appropriate next-steps for a prospect to take.
As a result of his work, I am seeing more website visitors converting into appropriate questions and inquiries for my services. I love Cam's ability to be a liaison between my wild ideas and the technical manifestation on the screen. After Discovery, Cam captured the spirit of my vision and brought it to life on screen.There are no "things around the corner" with Cam. He is very straightforward and transparent in his process from quoting to deliverables. He consistently produces the highest quality of work.
What I Learned
Given the more personal nature of Nicholas’ website, we opted to elevate his social media links higher up than I’d normally recommend. Our thought process was that when prospects inquire about his services, they’re buying into Nicholas as a person, meaning his social media accounts were now relevant and would help add credibility to his brand.
It's pretty simple...
The world is a better place because of your work. Let me help you tell that story.